AnalyticsAvailable now

Google Analytics

Connect GA4 and BIU can attribute completed actions to real visits and conversions — confidence-aware, never a claim that one action caused a sale.

Analyze your website

What data flows

Exactly what BIU reads or writes for this connection — so you can judge the data exchange before you connect, not after.

Sessions and traffic broken down by source, medium, and campaign (UTM).
Conversion and key-event counts you've configured in GA4.
Landing-page performance for the pages your actions touch.
Trend context so a result is read against a baseline, not in isolation.

Permissions you grant

The access this connection requests — scoped, and revocable whenever you choose.

Read-only access to the GA4 properties you select.
BIU reads aggregated reporting data, not individual user identities.
Authorization is scoped to Analytics reporting and revocable any time.

How to connect

A short setup — most of the value comes from analyzing your site first, then connecting to sharpen it.

1
Open Integrations in BIU
In BIU
Choose Google Analytics and select Connect to begin the Google authorization flow.
2
Authorize read-only reporting
You authorize
Sign in with a Google account that has access to the GA4 property and grant read-only reporting access. Review the scope before approving.
3
Select the GA4 property
One-time
Pick the property for the site you analyzed. BIU maps your UTM-tagged actions to its traffic and conversion data for attribution.

Sync cadence

BIU reads GA4 reporting on a daily cadence and when you open a result, so attribution reflects recent activity rather than a stale snapshot.

Actions this unlocks

What connecting adds to your queue — sharper ranking, attribution, or new kinds of Growth Action.

Attribution that ties a completed action's UTM link to real sessions and conversions.
Confidence-aware results that combine GA4 with other signals instead of trusting one source.
Learning that ranks similar future actions higher when measured outcomes hold up.

Privacy and data handling

BIU reads aggregated GA4 reporting — not personally identifiable user data — to attribute outcomes. Access is read-only and revocable, and the data informs your own results rather than being shared externally.

Troubleshooting

The most common setup snags and how to clear them.

Attribution shows no sessions for an action.

Confirm the action's UTM link was used in the published post and that GA4 isn't filtering the source. BIU can only see traffic GA4 records under that campaign.

Conversions aren't appearing.

GA4 only reports key events you've configured. Mark the relevant event as a key event in GA4, then re-sync so BIU can read it.

Keep exploring

Attribution

BIU ties completed actions to outcomes with unique IDs, UTM links, GA4 / Search Console / Stripe signals, and manual results — rolled into a confidence-aware result, never a claim of perfect causality.

Results & Learning

Attach manual results or UTM-tracked outcomes to completed actions. BIU combines signals into a confidence-aware result, then learns what brings users so tomorrow's ranking gets smarter.

Track outcomes

Connect completed actions to visits, signups, and revenue with unique IDs, UTM links, and GA4 / GSC / Stripe signals — rolled into a confidence-aware result, never a claim that one action caused a sale.

Security

How BIU reads public pages, handles your data, requests approval before any external action, and the model providers and controls behind the product.

Integrations are optional — BIU starts from your URL alone, and connecting only sharpens ranking and attribution. See pricing for what each plan includes.