New: turn your website into today’s ranked growth actions
Content

Writer Agent

Picks a high-intent topic from SEO, competitor, and customer data, then takes it from a source pack to an outline to a draft you can hand to your CMS — with citations throughout.

From source to action

This agent reads real signals and turns them into a drafted, scored Growth Action you approve — it never acts on its own.

What it reads

  • SEO and Search Console opportunity data
  • Competitor content gaps and customer questions
  • A source pack BIU assembles for the chosen topic
  1. 1

    Pick a topic

    Intent-scored

    BIU scores topic opportunities from SEO data, competitor gaps, and real customer questions, so you write what people are actually searching for.

  2. 2

    Source pack → outline

    Cited brief

    It assembles a source pack and a content brief, then proposes an outline with the intent and angle made explicit before any drafting begins.

  3. 3

    Draft → CMS handoff

    You approve

    You approve the outline, BIU drafts the article with citations, and hands a clean draft to your CMS. Performance later feeds back into topic selection.

An example action

A clearly-illustrative Growth Action for this channel — scored, sourced, and drafted the way it would appear in your queue.

Writer · Content

Write a how-to article for a high-intent query competitors cover thinly

Ready to review
ImpactMediumIntentHighEffortMediumRiskLow
Draft preview

A content brief and outline: the search intent, the angle, an H2 structure answering the query end-to-end, and a source pack — ready to approve before BIU drafts the full article.

Search Console: steady demandCompetitor coverage: thin

Illustrative example — scores and copy shown for explanation, not a claim about any specific result.

Why BIU surfaced it

Search data shows steady demand for this how-to query, and the top results are shallow. You have real product expertise here — a thorough, cited guide can earn the position.

How it's scored

Topic opportunities are scored by search intent, competitive gap, and how well they fit your company memory. A topic where buyers are searching, competitors are thin, and you have genuine authority ranks above a high-volume keyword you can't credibly own.

How actions are ranked

How the priority score works

Every action is scored on five dimensions. Impact, intent, and confidence raise its rank; effort and risk lower it. The weights below are the model BIU actually uses.

  • Impact+34% weight

    How much this could move growth if it works.

  • Intent+24% weight

    How close the audience is to wanting your product.

  • Confidence+18% weight

    How strong the evidence behind the signal is.

  • Effort12% weight

    How much work it takes — lower is better.

  • Risk12% weight

    Chance of a poor fit or wasted effort — lower is better.

The result is a single ranked queue, so the highest-leverage work sits at the top of your day — with the reasoning attached.

Rules and safety

Nothing ships without your approval.

  • BIU drafts; you approve. You review the outline first, then the article, before anything is published.
  • Articles carry citations from the assembled source pack, so claims are traceable rather than invented.
  • It does not auto-publish to your CMS — the handoff is a clean draft you place yourself.

Tracking the result

Once published, the article's search performance feeds back into topic selection, so BIU proposes more topics in the clusters that earn traffic for you — and steps back from ones that don't.

This agent is part of BIU's single shared approval model and is included across plans by usage and credits. See pricing for what each plan includes.

Writer Agent — questions

Does BIU publish articles automatically?

No. It produces a brief, an outline, and a cited draft, then hands it to your CMS. You approve the outline and the draft, and you publish.

How does it pick topics?

By scoring search intent, competitor gaps, and customer questions against your company memory — so you write things you can credibly own and that buyers search for.

Are the facts sourced?

Drafts include citations from a source pack BIU assembles for the topic, so claims are traceable. You should still review for accuracy before publishing.

Turn your website into today's growth actions

Enter your URL and BIU builds your company memory, then finds, drafts, and ranks the work — you approve what ships.