New: turn your website into today’s ranked growth actions
Measurement

Attribution Agent

Connects completed actions to outcomes with unique IDs, UTM links, GA4 / Search Console / Stripe signals, and manual results — combining them into a confidence-aware result, never a false claim of perfect causality.

From source to action

This agent reads real signals and turns them into a drafted, scored Growth Action you approve — it never acts on its own.

What it reads

  • Unique action IDs and UTM links
  • Google Analytics, Search Console, and Stripe signals
  • Manual results you record on an action
  1. 1

    Tag

    Action ID + UTM

    Every completed action carries a unique ID and, where relevant, a UTM link — so the work and any traffic it drives can be tied together.

  2. 2

    Observe

    GA / GSC / manual

    BIU reads connected signals — GA4 visits, Search Console queries, Stripe events — and lets you record manual results an integration can't see.

  3. 3

    Measure with confidence

    Confidence-aware

    It combines those signals into a result with an explicit confidence level, instead of asserting one action perfectly caused one outcome.

An example action

A clearly-illustrative Growth Action for this channel — scored, sourced, and drafted the way it would appear in your queue.

Attribution · Measurement

Attach an outcome to the Reddit reply you completed last week

Measured
ImpactMediumIntentMediumEffortLowRiskLow
Draft preview

A result summary: UTM-tracked visits, one GA4-observed signup, and a field to add the manual context only you know — rolled up into a medium-confidence outcome on the action.

UTM link + GA4 referralConfidence: medium · 2 signals

Illustrative example — scores and copy shown for explanation, not a claim about any specific result.

Why BIU surfaced it

The completed reply used a UTM link, and GA4 shows referred visits with one converting. Combined with the action ID, that's enough to record a medium-confidence result.

How it's scored

Attribution doesn't rank actions — it scores confidence in a result. More independent, agreeing signals (a UTM-tracked visit plus a Stripe event plus a manual note) raise confidence; a single weak signal keeps it honest and low, because BIU combines evidence rather than claiming certainty.

How actions are ranked

How the priority score works

Every action is scored on five dimensions. Impact, intent, and confidence raise its rank; effort and risk lower it. The weights below are the model BIU actually uses.

  • Impact+34% weight

    How much this could move growth if it works.

  • Intent+24% weight

    How close the audience is to wanting your product.

  • Confidence+18% weight

    How strong the evidence behind the signal is.

  • Effort12% weight

    How much work it takes — lower is better.

  • Risk12% weight

    Chance of a poor fit or wasted effort — lower is better.

The result is a single ranked queue, so the highest-leverage work sits at the top of your day — with the reasoning attached.

Rules and safety

Nothing ships without your approval.

  • BIU combines signals rather than claiming perfect causality — every result carries an explicit confidence level.
  • It reads only the analytics and revenue data you connect, and lets you add manual results those tools can't see.
  • Confidence stays honest: a single weak signal yields a low-confidence result, not an overstated one.

Tracking the result

Results flow back into the rest of BIU: when an action type reliably earns outcomes for you, the relevant agents rank similar work higher. Attribution is where the loop closes and the product learns what brings users.

This agent is part of BIU's single shared approval model and is included across plans by usage and credits. See pricing for what each plan includes.

Attribution Agent — questions

Does it claim an action caused a sale?

No. It combines independent signals into a confidence-aware result. More agreeing signals raise confidence; a single weak one keeps it low — it never asserts perfect causality.

What can it connect?

Action IDs and UTM links, plus GA4, Search Console, and Stripe signals — and manual results you record for outcomes no integration can see.

How does this help the rest of BIU?

Measured results feed learning: when a kind of action reliably earns outcomes, the other agents rank similar work higher. This is where the growth loop closes.

Turn your website into today's growth actions

Enter your URL and BIU builds your company memory, then finds, drafts, and ranks the work — you approve what ships.