Watches your competitors for pricing, positioning, feature, and content changes — each tied to a source and timestamp — and turns the gaps it finds into Growth Actions.
This agent reads real signals and turns them into a drafted, scored Growth Action you approve — it never acts on its own.
BIU tracks your competitors' public pages and builds a clean change feed — pricing, positioning, feature, and content moves — each with a source and timestamp.
It places you and your competitors on a positioning map so a shift — a new claim, a dropped feature, a price change — is easy to read in context.
Where a change opens a gap you can exploit, BIU drafts a specific Growth Action — a content angle, a comparison update — rather than just an alert.
A clearly-illustrative Growth Action for this channel — scored, sourced, and drafted the way it would appear in your queue.
A diff of what changed on the competitor's pricing page, plus the specific rows on your comparison page to update — with the source link and capture date attached.
Illustrative example — scores and copy shown for explanation, not a claim about any specific result.
A tracked competitor restructured its pricing, making your comparison page out of date. Refreshing it with the change — cited and timestamped — keeps a high-intent page accurate.
Competitive signals are ranked by how actionable the gap is for you, not just how big the competitor's change is. A pricing move you can credibly respond to with a comparison update outranks a change that's interesting but irrelevant to your positioning.
Every action is scored on five dimensions. Impact, intent, and confidence raise its rank; effort and risk lower it. The weights below are the model BIU actually uses.
How much this could move growth if it works.
How close the audience is to wanting your product.
How strong the evidence behind the signal is.
How much work it takes — lower is better.
Chance of a poor fit or wasted effort — lower is better.
The result is a single ranked queue, so the highest-leverage work sits at the top of your day — with the reasoning attached.
Nothing ships without your approval.
Each detected change is dated and kept, so you build a timeline of how a competitor moves over time. When a gap becomes an action and you complete it, BIU tracks the result like any other Growth Action.
BIU is a different operating model than an SEO suite, a social scheduler, or a fractional CMO. Compare by daily workflow, approval, attribution, and learning — and where each one fits best.
A Growth Action is BIU's core object — a source-backed task scored by impact, effort, risk, and intent, drafted in your voice, completed in a couple of clicks, then tracked for results.
BIU's agents are grouped by job — intelligence, search, community, content, technical, and measurement. Each finds and drafts a kind of Growth Action; you approve every one before it ships.
Simple credit-based plans for your AI Growth Unit — Free, Starter, Pro, and Growth. Start free, see value before you pay, and upgrade when the daily loop is working.
This agent is part of BIU's single shared approval model and is included across plans by usage and credits. See pricing for what each plan includes.
Your competitors' public pages — pricing, product, and content — building a change feed where each entry has a source and a timestamp.
It does more than alert. Where a change opens a gap, it drafts a specific Growth Action — like a comparison-page update — for you to approve.
Changes are captured on a cadence and timestamped, so you can see when a move happened rather than treating the feed as real-time certainty.
Enter your URL and BIU builds your company memory, then finds, drafts, and ranks the work — you approve what ships.